{"product_id":"lurenova-sea-urchin-soft-bait","title":"Lurenova Sea Urchin Soft Bait 110mm 10g TPE Fishing Lure","description":"\u003cp\u003eThe \u003cstrong\u003eLurenova Sea Urchin Soft Bait\u003c\/strong\u003e is a finesse fishing lure designed to trigger strikes when other baits fail. Crafted from premium TPE material, its lifelike sea urchin profile features dozens of soft, pulsating tentacles that come alive with the slightest rod movement — irresistible to bass, walleye, and other finicky fish.\u003c\/p\u003e\u003ch3\u003eWhy Anglers Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium TPE Construction\u003c\/strong\u003e — durable, flexible, and built to last through multiple catches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Buoyancy\u003c\/strong\u003e — stays in the strike zone longer with a realistic, hovering action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e360° Tentacle Movement\u003c\/strong\u003e — every twitch sends lifelike vibrations through the water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Rigging\u003c\/strong\u003e — works great on drop shot, Neko, wacky, and light jighead rigs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 Proven Colors\u003c\/strong\u003e — Green, Blue, Bronze, Brown, and Red to match any water condition\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLength: 110mm\u003c\/li\u003e\n\u003cli\u003eWeight: 10g\u003c\/li\u003e\n\u003cli\u003eMaterial: TPE (Thermoplastic Elastomer)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Fish It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrop Shot:\u003c\/strong\u003e Let the tentacles flutter naturally with subtle rod shakes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeko Rig:\u003c\/strong\u003e Perfect around docks and submerged cover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWacky\/Hover:\u003c\/strong\u003e Deadly on suspended bass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Jighead:\u003c\/strong\u003e Slow-roll along rocky edges and grass lines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"lurenova","offers":[{"title":"Green","offer_id":45910081798342,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":45910081831110,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true},{"title":"Bronze","offer_id":45910081863878,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":45910081896646,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":45910081929414,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5247\/5846\/files\/fist.png?v=1780478499","url":"https:\/\/shop.lurenovafishing.com\/products\/lurenova-sea-urchin-soft-bait","provider":"lurenova","version":"1.0","type":"link"}